Ivory Ella

Ivory Ella approached us to direct and produce a video, photography, and social campaign for their fall selection.

CREATIVE DIRECTION     DIRECT     PRODUCE     EDIT     SOCIAL

Our Challenge 

Produce and direct a fall campaign with the intent to reach a young audience. The deliverables included video production for both hero videos and social assets and lifestyle photography and e-commerce for the line.

Our Approach  

We started with Tik Tok stars Gabby Murray and Katie Feeney, based around the concept of the Great American Summer Road Trip. We were excited about the idea of this Gen Z collaboration for many reasons. Not only are they a trendy growing brand they are socially conscious as well. Since 2015 they have donated over 2.2 million dollars to Save The Elephants and other charities. 

We pre-produced this project with many challenges. It was the summer of Covid and productions had just begun to start up again. We chose remote all outdoor locations for the lifestyle campaign and followed strict early-Covid protocol with a masked crew and social distancing. The next challenge was to complete the project in studio with a scaled down, select crew to ensure safety for all. The results speak for themselves. With flexibility, great communication and a dedicated team we completed all deliverables seamlessly to rave reviews. 

Ivory Ella dedicates 10% of net profit to end the ivory trade and to keep elephants safe.