The New School
Produce and direct a profile campaign to create awareness about The New School and its diverse educational offerings. The deliverables included video production for hero videos, social assets, and photography.
CREATIVE DIRECTION VIDEO PHOTOGRAPHY SOCIAL POST-PRODUCTION
Our Approach
WAVE worked closely with The New School’s creative team to produce and film profile videos highlighting student talent that showcases educational opportunities. Our suggestion was to lean into student authenticity and highlight individual stories. We wanted to show how the school not only allows but also encourages a cross-disciplinary approach to help each student map their own educational path inspired by their individual goals. It was also important to spotlight New York City, which offers professional opportunities unprecedented to most educational institutions. In addition, the school’s location draws a diverse, world-class faculty that serves as a gateway to dream careers.
This project was very special to us because we were constantly inspired by talent of the students themselves and how their ideas will shape the future.