THE NEW SCHOOL
EDUCATION CASE STUDY
Working with The New School’s renowned international scholars and artists, we embarked on creating immersive virtual experiences. This included films, photography, music, and programs, each tailored to echo the educational ethos and purpose of the respective professors and schools.
Our collaboration began with a simple concept rooted in the idea that, rather than approaching the project from a more traditional marketing perspective, we would hone in on what makes the school different and exceptional: its students, faculty, location, history, and incredible resources in the heart of Greenwich Village in New York City.
We let the stories of the students and professors lead the campaign.
STUDENTS
Our approach to the student profile films is driven by the idea of really focusing on and highlighting who the students are and what drives their motivation, beginning with their unique backstories. We wanted to see the world from their point of view, diving into the diverse perspectives represented across the student body. The films showcase the opportunities available to students at The New School, where they have the academic freedom to shape their own unique paths for a complex and rapidly changing world.
PROGRAMS
PHOTOGRAPHY
We’ve provided photography services for the school for years using a documentary approach to capture moments and portraiture highlighting the unique programs offered by the school.
SOCIAL CAMPAIGN
Learn Something New